Consumer voice, user generated insight, word of mouth, whatever you want to call it - what’s the use of a web page if it doesn’t engage the viewer in a way that is meaningful? Slantly is a new opinion poll community and web service that makes it very easy to conduct opinion polls. Slantly provides the features to start, contribute, read and otherwise engage in debates. Slantly not only tells you what topics are popular, but also how people feel about the topic. I’ve included an example below.
Web 2.0 and social media technology is adding tremendous value in the workplace. Enterprise solutions for collaboration and social networking in the workplace are lagging far behind, work groups are venturing on their own to and using products like Basecamp, Facebook and Twitter. If you are interested in putting social media solutions to work internally here are some exciting Enterprise 2.0 solutions. Continue reading »
The Web 2.0 technology brings together people from around the world to do more than just socialize. Crowdsourcing is a way to put them to work and innovative companies are creating great ways digital professionals can harness the power of diverse talent and resources. Here are 5 ideas to get you started.
Naming - namethis: namethis makes the otherwise time-consuming process of finding a market-ready name quick and painless. Why spend time and money gambling on the ideas of a few, when you can have the market bounce ideas off of you.
1. Someone posts a product or service in need of a name
2. namethis members suggesting names and/or invest points in their favorites
3. After 48 hours of namestorming, the system applies business intelligence to select the winners
Small multi-disciplinary teams are proven to build the best web experiences. Agency segmentation of creative, media, marketing, technology often makes it impossible to build effective online solutions. It appears the trend is continuing in the wrong direction with agencies outsourcing technology. This means that creative and marketing think up the next great Flash microsite and send the cookbook to China or Costa Rica to get built on spec.
This makes Web 2.0 innovation impossible. New technologies and frameworks, open source code, opportunities like OpenSocial and creating portable content that can “go where people are already” becomes impossible. Additionally there’s the great partnership opportunities; imagine the brand manager that partners with the next Facebook or Twitter before it gets big?
“You have to have world-class creative but you have to have world-class tech folks who can translate that into conversations,” said Kvamme, currently a venture capitalist at Sequoia Capital, one of Silicon Valley’s leading VC firms. “…technology is a critical component for success.”
The Web 2.0 Internet economy has resulted in countless new innovative businesses and solutions. It’s never been easier to bring a product or solution to market. This sudden spike in new business development has made the market exceedingly competitive. Not because your competition is under pricing you or other typical market challenges; but more because its so challenging to get the right person at the right time to understand your value proposition so you can make a deal. I can’t tell you how many great companies I’ve met with, that after finally getting their one hour face-to-face meeting; left me wondering how I could work with them, what it will cost, how I can share the message with someone that may be able to use them. Honestly I can’t keep track of them all and I don’t try.
I understand that there are many special cases where you may be invited to a direct opportunity or have a inside connection; but for the majority of us the audience could be ice cold. Anything we can do to turn-up the impact and get a slight edge could mean the difference between a big payday and a big waist of time. Here’s a few points to help providers reach customers in the digital space:
I’ve got plenty of slide show sites, social video sites but how do I publish my video and slide show in synch?Omnisio launched last week and allows you to combine video from social sharing sites like YouTube and either upload a PDF of your PPT or point to a SlideShare and synch up your show. It took me about 30 minutes start to finish to upload a video to Blip.tv, set up my Omnisio project, upload my PPT and synch it up. The Flash-based editor couldn’t be easier to use. Users can leave comments at any frame along the timeline anywhere on the screen. My only critique is that the URL links don’t work. Perhaps they would if it where a SlideShare video I’ll try that next time.
I met Gary Vaynerchuk in January at FOWA 08 in Miami; and blogged about him here. I’m too busy for a real blog article this week but saw Gary on Conan last night; figured I’d share. If you like wine and web 2.0 you’ll love Gary Vaynerchuk; entrepreneur and host of Wine Library TV.
WLTV has blossomed into a full-fledged community. The viewers (self-named “Vayniacs”) convene on an extremely active forum, and have organized numerous off-line gatherings. Gary and the viewers have teamed up with Crushpad in the past year to create the first ever community wine, Vayniac Cabernet.
Thanks to Bob Deininger of Fulgent Media Group for pointing me to Groundswell a book by two Forrester analysts to help marketers benefit from social media sites. Features 25 case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt.
Profile Tool:Forrester’s Social Technographics® is a Flash-based profiling tool classifies consumers into six overlapping levels of participation Based on our survey data we can see how participation varies among different groups of consumers, globally. You can profile your customers’ social computing behaviors by age, country and gender and the tool automatically creates the selected demographic profile.
An early pioneer in interactive media, Dean Whitney is a Web 2.0 and Social media technology evangelist. Start-up veteran, President of Garfield Group Interactive a Boston-based digital agency.
