OCCUPATION

UX Leader, Entrepreneur, Inventor, Coach, Speaker, Shark Tank Alumni

Experience

GE Healthcare, Publicis Sapient, Putnam Investments, Digitas, CSC, HP 

Brands

Goldman Sachs, The Home Depot, PayPal, AMEX, GM, P&G, Sara Lee, Stop & Shop, Sanofi Pasteur, Fidelity, Biogen.

Location

I live in the suburbs near Boston. 

Hello.

I’m a designer.

I design enterprise-class solutions — interfaces, portals, workflows and applications — for healthcare and financial services. I also help integrate large scale design and strategic capabilities with agile technology development teams.

My specialty is problem solving and collaborating with key stakeholders across the experience to develop effective solutions. That may include workshops, brainstorming, Design Thinking, interviews, prototyping. Most importantly, having the real world experience to know which tactics are right for the situation considering the scope, timeline, resources, technologies and nuances of the problem.

My other specialty is digital transformation. Not the catch phrase used for modernizing every system. Transformation is what should happen once you deploy your MVP and start a plan for rapid improvement. That means identifying the KPI’s that need to improve, developing a set of hypothesis around how that can be achieved and conducting high velocity, multi-variate tests with detailed measurement and attribution. Then using those insights to rapidly transform the digital solution to impact the bottom line.

They say everything happens for a reason. I say every design should happen for a reason. Design should be deployed in a way that the change can be measured and ongoing changes help you to get a better understanding of how to measure and affect change. Experience design is more like a chess game than a painting. What’s your next move?